Rodrigo Hernán Martínez is a seasoned Digital Marketing Strategist with more than a decade of hands-on experience driving digital transformation and business growth through data-driven strategies. Based in Buenos Aires, Argentina, Rodrigo’s career is defined by a powerful mix of SEO mastery, performance marketing, and digital product optimization — all grounded in a deep understanding of how to turn insight into impact.
His journey began in the early 2010s, shaping the online presence of Telecom Personal and Clarín, where he laid the groundwork in PPC, content strategy, and UX optimization. But it was in roles such as Digital Growth Marketing Manager at Claxson and Product Owner at El Cronista Comercial where Rodrigo truly honed his craft. At El Cronista, a renowned B2B media outlet, he orchestrated end-to-end digital strategies that significantly increased user engagement and paid subscriptions, while aligning editorial and commercial objectives through KPIs and analytics frameworks.
Rodrigo’s profile stands out for his full-funnel expertise. He’s not only adept at crafting organic and paid campaigns across Google Ads, Meta Ads, and programmatic platforms, but he also specializes in conversion rate optimization (CRO) — dissecting user flows, executing A/B tests, and refining content strategies to improve acquisition and retention. During his time as a Client Strategy Lead at Piano, a global SaaS company serving major media publishers, Rodrigo helped regional clients improve their reader revenue models by implementing scalable subscription ecosystems.
Most recently, as Marketing Operations & SEO Manager at Actionable Agency, Rodrigo expanded his influence by leading international SEO strategies, implementing robust QA processes, and performing cost-benefit analyses that improved ROI for US-based legal marketing clients. His contributions included both strategic oversight and deep operational execution — a rare combination in today’s segmented digital landscape.
What makes Rodrigo particularly persuasive as a digital leader is his ability to blend creativity with precision. He’s not just a data expert — he understands the human side of marketing. Whether optimizing content for Google Discover, managing influencer campaigns, or integrating CRM platforms like Hubspot and Piano, his approach is always holistic. He views performance metrics not as ends, but as indicators of opportunity — levers to be pulled for sustainable growth.
Rodrigo holds a Bachelor’s in Communication and Media, complemented by a Diploma in Data Analytics and specialized certifications in SEO and Growth Marketing. These academic foundations are not just résumé entries; they reinforce his belief in continuous learning, and keep his skillset sharp in an industry that evolves by the hour.
His toolbox includes Google Analytics 4, Tag Manager, CRM platforms, and a wide array of CMS systems — but perhaps his greatest asset is his strategic mindset. Rodrigo is someone who asks not just “how do we get traffic?” but “how do we turn traffic into business value?”
From his early days producing content and managing PPC for telecom giants, to leading sophisticated subscription strategies in the publishing industry, Rodrigo has always stayed ahead of the curve. His impact is felt in numbers, yes — but more importantly, in strategies that scale, campaigns that convert, and brands that grow.
Rodrigo is now exploring new challenges that allow him to keep driving change through innovation, performance, and strategy. If your organization is looking for someone to lead growth with both vision and execution, you may not need to look further.
